Here's a late 1960s commercial with Arthur Godfrey for Axion, a Colgate-Palmolive laundry pre-soak powder.
Of course, in 1970, Arthur stopped doing radio and TV spots from the product after a report came out from Congressional hearings that Axion contained 43.7% phosphate, suspected as a chief element in the excess growth of algae that could kill off other life in lakes and streams.
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