Here's A Word About An Unmentionable Cereal

From 1964, here's Linus the Lionhearted plugging Post Crispy Critters.


The lovable King of the Beasts---voiced by veteran character actor-turned-producer Sheldon Leonard, was the star of a television cartoon show entitled Linus The Lionhearted (CBS 1964-66; reruns on ABC 1967-69) which starred characters that were connected to respective Post Cereal products (Sugar Bear for Post Sugar Crisp for example).